When it comes to augmenting brand reputation or accelerating brand promotion, web designs hold the key. No business nowadays thrives without online marketing and promotions and when we speak of online marketing, a quality, contemporary and most importantly, an effective, web design is the gateway to success. In fact, that is what makes an entire world of difference between failure and success in online marketing and brand promotion of a business.
Now discussing about modern web designs, they come up with a string of unique features. Each of these features plays a pivotal role in respective ways to give the website the required fillip to attract enough traffic. Here are those salient features of modern web designs.
Minimalistic Designs
Minimalism is the need of the hour. In fact, as per the pundits, that is the trend of the 2019-20 and beyond. Minimalism may appear a bit too simplistic, but is one of the hardest feats to achieve. Remember, you need to make it as simple as it can be, but without the clutter that takes ways the edge from it. In fact, the very concept of minimalism is based on focusing on just one parameter of the website. It must be a highlight that you want your visitors to put their stakes on. For instance, putting emphasis on only one ‘in-thing’ of your landing page will do the trick.
People generally like to read things online. Naturally, they would opt for more visual aesthetics and lesser things that they will have to remember. Hence, the more minimalistic yet aesthetically rich your approach will be, the more traffic you will have on your website. This minimalistic concept shifts the focus on the visual representation of what the business in question has to offer as goods and service. In fact, minimalism turns out to be the new focal point of the website.
Mobile Friendly Large Typography
The concept of approach towards designing a website has changed over times. Due to the mobile responsiveness, the approach and the typography have to be different. The uniqueness of the fonts, backed by their largish typography brings in a new look and feel of the website, which is equally attractive on mobile as well as fixed terminals like PCs. In fact, it is this new approach that gives the new look and feel, which is pregnant with an aesthetic value that was hitherto unknown.
These new age typography and font use, backed by a very distinctive call to action take the aesthetic value of the modern site to an altogether new height, which plays the key role in promoting the brand value in an unblemished way. All these collectively contribute significantly to the promotion of the business as a whole and increase the ROI at the end of the day.
Application of the ‘Rule of Third”
This is an extremely crucial element, in modern website designing. It is something related to the composition of the site in question. This particular rule helps in the structuring of the website and the layout thereof. Even the best composition, font and the hero images along with the User Interface will not be able to bring out the best results if the overall layout of the website is a dog’s breakfast. The basic concept of the Rule of Third or the Divine Regulation states that the photographs, as well as texts, should be placed on the focal point of sic intersecting line. This means the photos will be aligned to make the website look more engaging, yet methodical.
Therefore these are the three fundamental sets of rules that you need to follow if you are to take your website to an altogether new height, in terms of look and feel, and underline its aesthetics.
